TransUnion CIBIL and Sa-Dhan Partner to Launch Nationwide Credit Awareness Initiative

Mumbai, India, 06 June 2025: TransUnion CIBIL, India’s pioneer information and insights company, has partnered with Sa-Dhan, a key self-regulatory organization (SRO) for microfinance institutions (MFIs), to launch a dedicated credit awareness initiative. Designed to strengthen credit literacy and prudent lending practices within the MFI ecosystem, it will support lenders and micro finance borrowers across India.

This collaboration will empower MFIs with data-driven insights, tools, and training to enhance their credit assessment and monitoring capabilities, ultimately promoting financial inclusion and responsible lending.

The initiative will also include multilingual digital content and community-driven outreach to ensure accessibility across regions. By enabling MFIs to better educate and guide their clients, the program seeks to promote responsible credit behavior and expand financial inclusion in underserved markets.

Sa-Dhan, headquartered in Delhi, is a network of more than 230 members, including MFIs, NBFCs and banks in India. Through this collaboration, TransUnion CIBIL and Sa-Dhan will co-create joint regional workshops, state-level events, and focused training modules to help MFIs and their teams better understand the role of credit scores, leverage data for underwriting, and build more resilient credit ecosystems.

Mr. Bhavesh Jain, Managing Director and CEO, TransUnion CIBIL, said: “Credit literacy goes beyond borrowing — it’s about building trust and credibility in today’s financial ecosystem. With over 13 crore individuals having accessed their CIBIL report and score as of December 2024, we are seeing a growing wave of credit-aware consumers. Our partnership with Sa-Dhan is a step toward empowering MFIs and their customers to take control of their financial futures through better credit understanding.”

Mr. Jiji Mammen, Executive Director and CEO, Sa-Dhan, added: “Promoting credit education at the community level is essential for meaningful and sustainable financial inclusion. When individuals understand the role of credit and its utility in accessing or improving livelihood opportunities, they become more confident and capable participants in the formal economy. This partnership will deliver that knowledge directly to where it’s needed most.”

With this initiative, TransUnion CIBIL and Sa-Dhan are advancing their shared mission to build a stronger, data-driven microfinance ecosystem, equipping institutions and individuals alike to make more informed, confident financial decisions.