Kalyan Jewellers celebrates International Men’s Day with the launch of its men’s jewellery line – Senhor

National, 21st November 2023: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand has announced the launch of its men’s jewellery line – Senhor, in line with the occasion of International Men’s Day. The company’s brand ambassador Amitabh Bachchan features in the launch campaign in a distinctive avatar, wearing exquisite jewellery from the newly-launched men’s jewellery line.

Taking inspiration from the Portuguese term for ‘sir’ or ‘gentleman’, the Senhor collection merges contemporary style with classic design, catering to the modern man’s desire for distinctive and meaningful accessories. With this all-new collection, the company aims to provide affordable, everyday accessories that effortlessly integrates into modern lifestyles of the today’s consumer. Riding on the trend of growing preference among consumers for men’s jewellery pieces as a gifting option for to-be-grooms, Kalyan Jewellers aims to leverage the ongoing wedding season as an opportunity to strengthen its market share.

The company foresees substantial growth in the men’s jewellery segment, emphasizing its pivotal role in overall industry expansion. Speaking on the collection launch, Mr. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “The new exclusive men’s jewellery collection redefines elegance and strength for the modern Indian male. Each design in the Senhor collection is a testament to the modern Indian male’s dynamic spirit and unique style. With an unwavering commitment to craftsmanship and quality, we continue to create timeless treasures that resonate with the bold and discerning consumer. Senhor unveils a new era of sophistication, where every piece tells a story of excellence and every jewel echoes the essence of masculinity.”

The collection features timeless jewellery pieces that specifically acknowledge the individuality and resilience of today’s man. This jewellery line offers a diverse range of textures, including dual-tone pieces and minimalistic patterns, aligning with the aesthetic choices of the current generation. The collection encompasses diverse array of jewellery pieces, from gold to platinum, from rose gold to white gold and diamond jewellery, particularly neckpieces, chains, rings and bracelets. The jewellery designs are meticulously crafted, aiming to strike a perfect balance between strength and style.

The jewellery retailed at Kalyan Jewellers is all BIS hallmarked and goes through multiple purity tests. Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. The certification is part of the brand’s commitment to offering the very best to its loyalists.

Kalyan Jewellers’ offers popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).