TVS Motosoul successfully concludes Day 1 with customisation on TVS Ronin; showcases 4 custom builds and flat track experience

Goa, March 04, 2023: TVS Motor Company marked its return with the second edition of TVS MotoSoul, its Ultimate Biking Festival today in Goa. Packed with all things fun and exciting, the company unveiled a whole new world of customisation based on the TVS RONIN platform, their latest offering in the modern retro category. This platform forays with the premium portfolio, and will showcase the company’s customised offerings along with multiple engagements with customers to create their concepts.

The TVS RONIN is industry’s first ‘modern-retro’ motorcycle made for those who dare to live the #Unscripted way of life. The motorcycle has been designed ground up with unique features like Dual channel ABS, Rain and Urban modes and Bluetooth connectivity with voice and Ride Assistance. Its brand philosophy paired with the motorcycle’s capabilities, inspires the possibility to explore new experiences, thereby offering a canvas to explore the customisation capabilitis on the TVS RONIN.

Speaking on the occasion, Mr. Sudarshan Venu, MD, TVS Motor Company said, “One of the key growth pillars for TVS Motor Company is global premiumization which will be driven by our flagship brands TVS Apache and TVS Ronin and their 5 million global community. We are happy to be back with the TVS MotoSoul 2023 Edition, which is a commitment to bring our community of riders and performance enthusiasts together and celebrate their camaraderie and passion for motorcycling. This year’s event is set to be grander in every aspect, bringing in some action packed and unique experiences, as our customers witness new launches from the stable of TVS RONIN, engage with our racers and experts, participate in a host of sporting activities, and witness powerful performances.”

Speaking on the occasion, Mr. Vimal Sumbly, Head Business – Premium at TVS Motor Company said, “The return of TVS MotoSoul – The Ultimate Biking Festival, is a momentous occasion for us as we bring together riders from all over the world to celebrate our shared love for motorcycles. With the second edition of TVS MotoSoul, we are celebrating multiple milestones in our journey around motorcycles and riding community. Our momentous 5 million global sales milestone for TVS Apache series which is a testament to the hard work and dedication of our team, as well as the loyalty and support of our customers. We are also now a strong community of over 250,000 lakh AOG riders (Apache Owners Group) – India’s biggest official motorcycling community. Our strong international presence in over 80 countries continues to grow further, and we’re proud to represent our brand on a global stage, showcasing the very best of what we as a premium motorcycle brand offer.”

He further added, “Day 1 of TVS MotoSoul had a lot of exciting activities to engage with the riding community and enthusiasts. We announced our foray into Flat track – a new form of racing while also unveiling a new custom world for TVS RONIN. The Ultimate Biking Festival is the perfect place to connect with like-minded individuals, discover new products and services, and immerse yourself in the vibrant culture of the biking world. We are really excited to host all the crazy motorheads here on Day 2 which will unseal a higher level of fun and madness.”

Customisation platform for TVS RONIN

Several custom build projects were showcased on Day 1 which have been developed after collaborating with popular custom builders from different geographies to create their renditions –

1. MGermany, JvB Moto – Named Agonda (inspired by Agonda Beach, Goa)
2. Indonesia, Smoked Garage – Named Musashi (inspired by the undefeated Samurai, Ronin)
3. India, Rajputana Customs – Named Wakizashi
4. TVS Design Team, Factory Custom – Named SCR

Unveil of TVS Flat Track Experience

Keeping the excitement quotient high, the company announced its foray into a new form of racing – Flat Track Racing on the TVS RONIN today. Given the versatility and free-spirited nature of the motorcycle, this format has been curated to build a new breed of racing enthusiasts on the back of TVS Racing’s rich legacy of over 40 years. The commitment to encourage and train customers to ensure they experience the art of racing  will be kept alive with the launch of TVS Flat Track experience.

To add to the furvour to the festivities, Day 1 at TVS Motosoul 2023 ended with powerful and action packed performances by soulful artist like Lucky Ali, and live set by Nikhil Chinappa.