Tech Meets Fashion at Campus Activewear’s Retailer Meet in Jaipur; introduces Nitrofly, Nitroboost, Air Capsule Pro & OGs Shoe Ranges

Jaipur, 05^th October, 2023: Campus Activewear Ltd., one of India’s largest sports and athleisure footwear brands, hosted its Annual Retailers’ Meet in Jaipur. Attended by Campus Activewear’s leadership team, dedicated staff, and over 300 retailers from all over the city, the central theme of the meet revolved around the brand’s steadfast dedication towards integrating the latest technology, product innovation, design philosophy and trends that align customers’ evolving preferences in its product offerings

Campus Activewear Ltd. introduced a range of innovative footwear solutions spotlighting the four new technologies – Nitrofly, Nitroboost, Air Capsule Pro & OGs which are in focus this year. Catering to a wide variety of customers, these ranges were introduced to hop from one occasion to another, anytime and anywhere ensuring a perfect blend of fashion-lifestyle and comfort. Retailers were further appreciated for their positive spirit, sustained focus, and dedication to adding value and credibility to the partnership.

The Campus OGs Collection is the ultimate fashion accessory designed for youthful self-expression, allowing people to flaunt their unique personas and exude an air of unshakable confidence. The Nitrofly Range, powered by Nitrofly Technology and tagged as ” Flying is the new running”, enables users to push their limits and achieve their best performance yet with an emphasis on light-weight, and responsive cushioning. Campus Nitroboost, a revolutionary midsole that is bouncier and provides high energy return, now also incorporates Air Turbo Technology, which keeps your feet cool, fresh, and comfortable throughout the day via an innovative air circulation system built right into the sole. Additionally, the introduction of the Air Capsule Pro tech range, offers cushioning at the heel area for protection against impact forces, ensuring safety for muscles, joints, and tendons.

Speaking at the occasion, Ms Prerna Aggarwal, CMO, Campus Activewear Ltd. said, “At Campus Activewear, our commitment goes beyond just delivering fashionable footwear. We strive to provide our customers with the latest innovations in technology and design that enhance their overall experience. Our new offerings, including the Campus OGs collection, Nitrofly range, Nitroboost with Air Turbo Technology, and Air Capsule Pro, exemplify our dedication to keeping our customers at the forefront of style, performance, and comfort. The Annual Retailers’ Meet is a testament to our enduring partnership with our retailers and our shared vision for a dynamic and customer-centric future.”

With a day full of experience sharing and planning a future course of action, the Campus Retailers’ meet was full of excitement and enthusiasm. Among the major highlights, the event witnessed the live demonstration of Air Turbo technology This demonstration aimed to elevate technological awareness among retailers, equipping them with the knowledge to better assist customers.  Additionally, Campus showcased its diverse product portfolio across Men, Women and Kids categories amongst the retailers and distributors.

Campus aims to become an integral part of every Indian’s daily active lifestyle, by offering the best of technologies & designs to boost customers’ footwear experience. Campus has a network of over 20,000+ retail touchpoints across the country and sells online across all leading e-commerce platforms as well as its own website. The brand is working firmly to raise shoe consciousness and become India’s most aspirational sports and athleisure brand.

For more information about the collection or to purchase a pair of shoes, visit Campus shoes’ website at campusshoes.com.