Taneira expands footprint in Jaipur with the launch of its second store

Jaipur, 18th November, 2024: Taneira, a TATA product, has expanded its footprint in Rajasthan with the launch of its second store in Jaipur and third in the state. A haven for saree connoisseurs of the city, the store spans an impressive 2200 sq. ft. Located at B-279, Vaishali Marg, Vaishali Nagar the store was inaugurated in the presence of Mr. Anirban Banerjee, National Sales Manager, Taneira.

Capturing the vibrant spirit of the pink city, the new Taneira store honors the rich textile heritage, carefully preserved by master artisans throughout the ages. The store also boasts a dedicated wedding zone, designed as the perfect destination for all wedding-related shopping needs. Customers can browse an impressive selection of handcrafted sarees like pure Silk, Cotton Ikat, Kota Doria, Banarasis, Tussar, Jamdanis, revitalized Chanderis and Maheshwaris, Kanjivaram, South Silks, Sambalpuri, and Vegan collections —all thoughtfully brought together under one roof to cater to Jaipur’s discerning clientele.

The store also features the newly launched Tarini collection, a stunning homage to cosmic beauty, featuring nearly 100 meticulously crafted sarees that embody the spirit of the celestial universe. Crafted from opulent fabrics like silk, organza, tissue, viscose, tussar, and cotton, this collection is inspired by the geometry of space and the beauty of the starry sky. Each saree features exquisite embroidery, delicate sequins, and intricate appliqué work, crafted to celebrate the artistry and heritage of traditional textile craftsmanship.

Taneira is dedicated to upholding the authenticity and quality of its products, offering Zari Certification as a testament to its commitment to genuine craftsmanship. The store seamlessly merges traditional and contemporary styles, offering a curated selection of handcrafted sarees, blouses, ready-to-wear outfits, kurtas and unstitched kurta sets, lehengas, stoles, inners and trousers, all crafted from pure and natural fabrics.

Speaking on the occasion, Mr. Anirban Banerjee, National Sales Manager, Taneira, said, “We are excited to expand the Taneira experience with the opening of our new store in Jaipur, a city celebrated for its vibrant textile heritage and with the festive season upon us, this launch comes at the perfect time. To add to the celebratory fervor, we are also providing a range of special festive schemes tailored to enhance our customers’ shopping experience, making it even more rewarding. We believe that our curated collection, combined with these exclusive offers, will provide our clientele with the perfect opportunity to mark the occasion with grace.”

The store’s inviting ambience offers customers the opportunity to explore a range of products and latest collections like Tarini, with prices starting at just INR 1,299, ensuring there is something to suit everyone. To mark this special occasion, Taneira is providing exciting offers to its discerning customers.