STAR SPORTS SIGNS ON RISHABH PANT AS ‘BELIEVE AMBASSADOR’ TO BOLSTER ITS ROSTER OF SUPERSTARS
Mumbai, April 22, 2023: Star Sports, the home of cricket and the official television broadcaster of TATA IPL 2023, has signed on Rishabh Pant as its latest ‘Believe Ambassador’. Star Sports is focussed on building the sport by associating with the next generation of Cricketing icons and with the inclusion of Rishabh Pant, the broadcaster now has a strong panel of current Cricketers as its ‘Believe Ambassadors’ including Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer.
Star Sports has expanded its roster of talent from two ambassadors in 2017 to six now with Virat Kohli continuing his association with India’s most loved destination for sports. The broadcaster will continue to create iconic campaigns with Kohli and co-develop new properties such as Indian Sports Honours, which leverage the Cricketer’s popularity towards the cause of sport.
The ‘Believe Ambassadors’ represent different parts of the country as well as different IPL Teams. Star Sports will work closely with the Cricketers to develop new campaigns and properties to grow the popularity of the sport and drive fandom, especially amongst youngsters.
Rishabh Pant – Ace Indian Cricketer, said, “I’m happy to announce that I am joining Star Sports as its ‘Believe Ambassador’. The association allows me to grow the popularity of the game, especially amongst youngsters. Cricket has the power to bring joy, enrich lives and teach youngsters the right life lessons. A young boy from Roorkee had the belief that he would represent and earn laurels for his country. Through my association with Star Sports, I would like to inspire young Indians to believe that no matter where you come from, you can achieve your dreams through hard work. Just Believe!”
Sanjog Gupta, Head – Sports, Disney Star, said, “We are thrilled to have Rishabh Pant join us as a ‘Believe Ambassador’. As a young, dynamic player with tremendous potential, Rishabh embodies the spirit of the game, our brand values, and is a great addition to our expanding roster of cricketing heroes. We see each of these associations as an investment in the future of the sport. We always select Cricketers based on their potential to be ‘icons’ as well as proponents of the ‘Believe’ philosophy. Our aim is to build a diverse group of ‘Believe ambassadors’ who can inspire the next generation of cricket fans and players across the country.”
Disney Star’s commitment to providing a holistic viewing experience that goes beyond just the match has earned it the trust and loyalty of its viewers. The Network broke all viewership records across IPL Seasons with 36.9 crore viewers tuning in to the Live broadcast of the first 19 matches. The broadcaster has also clocked an astounding 11350 crore (113.5 billion) minutes* of watch time and seen a growth of ~25% in match TVR in comparison to the last edition.