Godrej refrigerators lean on AI and design to elevate consumer experience

Mumbai, 17^th May 2025: Home appliances are no longer just about functionality; they are now an extension of style and smart living. Consumer preferences are also shifting towards more premium products, with higher capacities, that offer technology-driven features for added convenience. Aligning with this, the Appliances business of Godrej & Boyce, part of the Godrej Enterprises Group has launched AI-powered Eon Velvet Side-by-Side Refrigerators that offers a seamless blend of aesthetics and technology.

Powered by AI, this 600L large capacity refrigerator automatically optimizes cooling and energy consumption by sensing food load and usage like door openings, ensuring food stays fresher for longer. Additionally, with intelligent modes like Eco mode for automatic temperature regulation, Holiday mode for energy conservation when you are away, and Super Freeze mode for quick cooling, the made in India refrigerator provides unparalleled convenience by adapting to the ever-changing storage needs of consumers. It also features a Smart Convertible zone with temperature ranging from -3°C to 5°C enabling it to be used as a freezer, chiller or pantry section. With advanced inverter compressor to adjust its operations intelligently for greater efficiency, durability, and silent operation, a sleek digital touch panel on the door, and much more the refrigerator is designed to offer much greater convenience to users. Available in two elegant color options—Opera Rose & Opera Black, this refrigerator truly elevates your kitchen décor and day to day living.

Anup Bhargava, Product Group Head – Refrigerators at Appliances business of Godrej Enterprises Group said, “Today’s consumers are looking for premium kitchen appliances that deliver high performance and complement their lifestyle with smarter features. Godrej’s latest AI-powered Eon Velvet side-by-side refrigerators are high on aesthetics, offer smart tech for cooling performance, come in a large capacity with flexible storage solutions to unlock true convenience and lift the décor in Indian kitchens. With our new launch, alongside a wide range of refrigerators spanning several capacities, we are targeting 25%-30% growth in refrigerators during this summer season.”

This range is currently available at starting MRP of INR 1,15,990/- across leading e-commerce platforms and offline pan-India stores.